Head of Brand Management, BLC Bank

Karyl played a fundamental role in developing, implementing and overseeing the execution of We Initiative, the Women Empowerment program launched in 2012 by BLC Bank, which she now supervises. Since 2012, she has been a speaker in numerous international conferences and has trained more than 40 banks around the globe on how to develop a Women’s Market Program.

Due to her active role in the women empowerment scene, she was elected on the board of Lebanese League for Women in Business in 2015 and re-elected for a second term in 2017, where she holds the function of Treasurer.

In 2016 she was selected as one of the Global Banking Alliance For Women network’s “all-star instructors” to train banks on women empowerment programs. That same year she received the AUB Computer Science Distinguished Alumnus of the Year Award.

She serves as the Head of Brand Management at BLC Bank responsible of leading the strategic planning process for the Bank’s brands to build the brand equity.

She holds a B.Sc. in Computer Science and an MBA from the American University of Beirut, Lebanon.