Head of Digital Transformation, Banco BHD León

Banco BHD León launched its “Mujer Mujer” program in 2015 as part of its strategy to become the bank of choice for women in the Dominican Republic. The platform offers a holistic (financial and non- financial) value proposition for both SMEs and individual women customers, which includes product bundles focused on key themes — education, health, family well- being and business. Daniel designed the women and SME strategy for BHD León. He leads the multi-functional teams responsible for implementing the Women’s Market program, as well as adjusting the business model to deliver it. Daniel joined BHD León in 2003 from McKinsey & Company, with experience in business model design, commercial and retail banking, sales performance and strategy, and corporate finance. He has an MBA from The Thunderbird School of Global Management and a degree in Industrial Engineering from Universidad Javeriana.